#11 On skills combos

Combining skillsets is extremely powerful.

If you are a Product Manager who understands well Marketing & Sales - you'll be so much better at:

✅ Designing your product's business model
✅ Launching your products
✅ Helping market the value they bring to your customers
✅ Collaborating and building trust with Mkt and Sales teams

If you're a business-minded designer, you're more likely to design great businesses.

Rather than just beautifully-designed user experiences, without a profitable business model to sustain them.

As Steve Johnson, Netflix's VP of Design puts it:

💡“Design without business is just decoration.”

If you're a Tech leader who understands Product, that will be reflected in how you organize your teams and the culture your engineers will have...

... either "locked in a cage" - as David Pereira wrote to me a while back - or playing an active part in a cross-functional team interacting with customers.

And so on.

David Epstein puts it nicely, in his book Range:

“In a wicked world, relying upon experience from a single domain is not only limiting, it can be disastrous.”

What’s your combo?

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Hey there 👋 I’m Afonso, Founder & Partner at Scandinavian Product Group. Thanks for reading :)