My guest today is one of my favorite product people out there: Petra Wille
Petra is the author of one the best books for product leaders you can find "Strong Product People", she's the founder of an amazing product conference "Product at Heart", and one of the few product coaches featured in Marty Cagan's new book Transformed.
Petra is such a great human being, and I am a big fan of her work.
We covered a lot and, even though I am clearly biased, every product leader and manager should listen to this.
We discussed:
Common struggles of product leaders and how to address them
Why many product leaders struggle with time management and understanding their role
Why product leaders need a framework tailored to their context and that works for them, to develop their people
What you need to know to get started with developing strong product people
The benefits of coaching and tools product leaders can use to help their people grow
Why reading good books and contextualizing their lessons is important
Navigating the "Instagramification" of the product industry (as John Cutler is putting it)
Building strong Communities of Practice and their benefits
We even have a little surprise for you: we did some role-playing of a coaching conversation, so you can actually hear Petra in action and what great coaching is all about! Quite unique :)
Listen now 👇
Plans for October?
If you’re in Norway, or just thinking about attending a reeeeally good Product Conference, then make sure you grab the last tickets available for Y Oslo 2024 in October 30 - 31st!
Petra, amongst other great thought leaders, will be there - talking about “Managing Up”.
This is not a paid endorsement by the way… I really enjoy Y Oslo - and the people behind it. Both from Netlife and Andre Boller :)
This is one not to miss.
#12 Being the coach your product team needs | Petra Wille, author of Strong Product People