My guest today is someone special to me: Bruce McCarthy.
Bruce has probably seen and helped more companies with product roadmaps than anyone in the world.
He's the author of the best-selling book "Product Roadmaps Relaunched" and has just launched his new book Aligned: Stakeholder Management for Product Leaders.
Bruce and I met in Madrid a couple of years ago. Our first 1:1 was over breakfast, where we talked about different things - including the new book he was writing at the time.
I knew immediately that it would be a very relevant book for many folks...
And as Lenny Rachitsky puts it now in his review, this book is "Your guide to building exceptional stakeholder relationships".
This episode is a mini-masterclass on how to manage stakeholders and how to foster alignment in your organization.
We discussed:
Why OKRs and Roadmaps are great tools to drive alignment - and how to do them well
Real case examples and lessons learned on how to align stakeholders
The importance of having collective outcomes and cross-functional collaboration
Practical tips and habits for succeeding with stakeholder management
Mental models, frameworks, and practices for effective decision making
Why org charts tell us very little about who makes decisions
And more!
Listen now 👇
#13 How to manage stakeholders and foster alignment | Bruce McCarthy, author of Product Roadmaps Relaunched and Aligned