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My guest today is Daniel Elizalde.
Daniel has trained more than 1500 people in product management, including folks from top tech companies like Tesla, Microsoft, and more.
He's been working in Product for over 25 years, in so many different industries - and is the author of the book The B2B Innovators Map.
This conversation was a deep dive into Product Management applied to B2B products, covering:
The importance of mapping out your industry in B2B
Why your first 10 customers in B2B equals product market fit
How to find your first 10 paying customers in B2B
Building a discovery network with potential customers
Experiment roadmaps vs product roadmaps
Relevant experiments and discovery techniques in B2B
Understanding why customers should be prioritized over users in most B2B cases
The importance of understanding how big the problem you're solving is and how it's related to willingness to pay
Testing viability in B2B
Main mistakes people make when transitioning from B2C to B2B
Daniel is currently teaching a new course: Mastering B2B Product Innovation.
Whether you are building new enterprise software or B2B IoT solutions, this course may be what you’re looking for to know you are leading your team in the right direction. Make sure you check it out!
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#14 How to develop great B2B products | Daniel Elizalde, author of The B2B Innovator's Map