Scandinavian Product Newsletter
Scandinavian Product Podcast
#15 Building better roadmaps | Janna Bastow, inventor of "Now, Next, Later" and Founder & CEO at ProdPad
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#15 Building better roadmaps | Janna Bastow, inventor of "Now, Next, Later" and Founder & CEO at ProdPad

My guest today is Janna Bastow.

Janna is the Co-founder of Mind the Product - the world’s largest product community - Founder & CEO at ProdPad, and the inventor of the widely adopted roadmap framework “Now, Next, Later”

There’s so much Janna and I could have talked about but we focused on what great roadmaps look like, and the future of product management.

We discussed:

  • The story behind how Now Next Later was invented, from idea to widely spread roadmap framework

  • Different ways to frame your roadmap based on your context

  • Using roadmaps, written narratives, and OKRs together

  • Roadmapping experiments

  • Designing roadmaps in ways that enable you to revisit what you've done and measure your outcomes

  • Roadmaps best practices

  • Why all companies will eventually die and what we can do about it

  • The Future of Product Management

  • How will AI impact both the role of Product and the products we build

  • And more

Listen now

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