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My guests today are Itamar Gilad and Bruce McCarthy.
Itamar is a former product leader for Gmail, Youtube, and Microsoft - and is the author of the bestselling book Evidence Guided.
Itamar’s latest book is about creating high-impact products in the face of uncertainty, and he also has some strong views on roadmaps, roadmapping, common traps to avoid, and what to consider instead.
But so does Bruce!
Bruce is the author of the book Product Roadmaps Relaunched and, most recently, the book Aligned - a deep dive into stakeholder management for product leaders.
The question is: do Itamar and Bruce agree on what a great roadmap looks like? Whether we need them at all?
You’ll have to listen to find out
All I can say is: this was such a beautiful conversation, with two giants discussing their points of view and talking highly of each other’s work. Loved it, and I’m sure you will too.
We covered:
The purpose of roadmaps
The dangers of output-based roadmaps and practical tips to avoid them
When to have dates on roadmaps
How to craft an outcome-based roadmap
Techniques to use instead of roadmaps
How to use OKRs and roadmaps
Deep dive on Itamar’s framework GIST
And so much more
#18 Debunking roadmaps | Itamar Gilad (Gmail, Youtube, Microsoft) and Bruce McCarthy (Product Culture)