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Today’s episode is particularly special.
A 2-hour masterclass on discovery that every designer, product manager, founder, and product leader should hear
With bestselling authors Teresa Torres (Product Discovery Habits) and Petra Wille (Strong Product People) - two of my biggest references.
My god, this was fun...!
Is it the first long-format episode on discovery with 2 industry legends? Possibly...
Will there be advanced lessons, golden practical nuggets, and plenty of spicy takes?
Oh yes...
The only thing I can say is: you're in for a treat :)
Petra, Teresa, and I covered:
How to get support from your leadership to do great discovery
Main mistakes to avoid when doing discovery and what to do instead
How to frame business and product outcomes
How to set great strategic context and close the loop between discovery and strategy
Why user research is not the same as product discovery
The danger with the double diamond
How to translate discovery into a story CEOs want to hear
Beyond discovering products: business modeling
How to use KPI trees
Deep dive into Opportunity Solution Trees and main pitfalls
And so so much more
Listen now
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Show notes
Teresa's book: Continuous Discovery Habits
Teresa's blog and website
Teresa’s LinkedIn profile
Petra’s LinkedIn profile
Petra’s website
Petra's books
Richard Rumelt’s Good Strategy, Bad Strategy – mentioned by Teresa in the context of defining strategy and diagnosing market conditions.
Seven Powers, the foundation of Business strategy
Petra's article on KPI trees
Clayton Christensen’s Deliberate vs. Emergent Strategy
Bob Moesta’s Jobs to Be Done and interview methods
Gino Wickman’s book Traction
Rich Mironov's blog Product Bytes
Moment Prisons article, recommended to me by John Cutler a while back
#20 The Ultimate Guide to Product Discovery | Teresa Torres (Product Talk) and Petra Wille (Strong Product People)