#23 The "product" movement's impact on Design, tips to navigate transformation, Design Leadership, and more | Beth Stensen (Posten Bring, Netlife, Ruter)

Hey there, Afonso here 👋

I've interviewed more than 30 Product leaders in Scandinavia, and this is one of those conversations. Subscribe for free so you don’t miss out on future interviews!

My guest today is Beth Stensen.

Beth is a gem in the Design world in Norway.

She was Head of Design at Ruter (the company responsible for the plan, coordination, order and market of public transport in Oslo & Akershus), she then became the CEO at Netlife (famous for their Y Oslo Conference), and now she's the Head of Design at Posten Bring - the leading post company in the Nordics.

Beth has a lot of experience with transformations and this conversation is packed with insights and advice from her journey - as well as reflections on the Product Movement and how it's impacting Design, and its future.

We covered:

• The “Product” Movement and its impact to Design

• Making room for the intangibles

• Reflections on “tension” between Design and Product

• Ruter’s transformational journey

• A practical example of what a great Product Vision looks like

• Tips to navigate transformation as a Designer and Design leader

• Insights from Beth’s journey at Posten Bring so far

• The Future of Design

• And more

I really loved talking with Beth. There’s so much wisdom here. I hope you enjoy this conversation as much as I did :)