Most startups in Scandinavia don’t fail because of their product. They fail because they think too small.
Gelato became a Norwegian Unicorn by doing the exact opposite.
In this episode, I sit down with Pål Næss (employee #2) to unpack what it really takes to build globally from day one - and why most founders never get there.
Pål has seen hundreds of startups and is a well-known voice in the Scandinavian ecosystem - currently advising several CEOs and sitting on various Boards.
In our conversation, we go deep into Gelato’s journey, but also explore generally:
Why thinking globally from day one changes everything
The hidden cost of starting “local first”
What separates ambitious founders from the rest
What does hands-on Leadership execution looks like
How to scale across markets without losing focus
Pål’s lessons learned from great Founders
Dealing with investors
And more
Enjoy!
