Alright, first episode - yay! We made it :)
And wow, what a juicy episode...
My guest is David Bland, author of the bestselling book Testing Business Ideas co-written with Alexander Osterwalder and part of Strategyzer's book series.
David is one of my biggest references in Product.
His work, combined with Teresa Torres, is such a potent cocktail for anyone wanting to build better products and discover value more effectively.
One of the things I love about David's work is his emphasis on evidence-based decision-making and how practical he made it for teams to adopt this mindset.
We talked about:
How to map your assumptions and which risks to consider first
Why working collaboratively and across various areas of the business is so important when testing desirability, viability, and feasibility
Why you should start discovery with a small and 100% dedicated team, and expand as you generate evidence
How desirability and viability are intertwined, and how to go about de-risking it
How to frame hypotheses
How to evolve your evidence from what customers say to what they do (going beyond interviews and surveys)
How to sequence experiments and get the right balance between running 1 experiment and planning ahead
How to test willingness to pay
Characteristics of high-performing teams doing discovery
The importance of time-boxing and connecting it with how the company makes decisions and approaches funding
How leaders can foster a culture of discovery
And more
Listen now 👇
Reference reading from my Newsletter:
#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas