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#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas
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#1 Testing business ideas and creating a culture of discovery | David Bland, author of Testing Business Ideas

Alright, first episode - yay! We made it :)

And wow, what a juicy episode...

My guest is David Bland, author of the bestselling book Testing Business Ideas co-written with Alexander Osterwalder and part of Strategyzer's book series. 

David is one of my biggest references in Product. 

His work, combined with Teresa Torres, is such a potent cocktail for anyone wanting to build better products and discover value more effectively. 

One of the things I love about David's work is his emphasis on evidence-based decision-making and how practical he made it for teams to adopt this mindset.

We talked about: 

  • How to map your assumptions and which risks to consider first

  • Why working collaboratively and across various areas of the business is so important when testing desirability, viability, and feasibility

  • Why you should start discovery with a small and 100% dedicated team, and expand as you generate evidence

  • How desirability and viability are intertwined, and how to go about de-risking it

  • How to frame hypotheses

  • How to evolve your evidence from what customers say to what they do (going beyond interviews and surveys)

  • How to sequence experiments and get the right balance between running 1 experiment and planning ahead

  • How to test willingness to pay

  • Characteristics of high-performing teams doing discovery 

  • The importance of time-boxing and connecting it with how the company makes decisions and approaches funding

  • How leaders can foster a culture of discovery

  • And more 

Listen now 👇

Apple | Spotify


Reference reading from my Newsletter:

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